Selective Naturals Fibafirst food for rabbits

Selective Naturals Fibafirst has been developed alongside veterinary experts to meet not only the nutritional needs, but also the environmental enrichment needs of your rabbits. With its unique appearance and texture it looks, feels and smells natural to your pet rabbits and caters for their natural feeding behavior, as it’s much closer to the diet of an animal in the wild.

Nutritional Evolution

Selective Naturals FibaFirst combines long chain fibre with essential vitamins and minerals to create a unique diet that caters for the natural feeding behaviour of rabbits.

FibaFirst is rich in natural ingredients and is made in a simple and uncomplicated way.

  • Nutritionally balanced & complete
  • Market-leading high fibre content – 30%
  • Unique long chain fibre structure – promotes chewing, dental wear and emotional enrichment
  • Highly palatable

Closer to nature

In the wild, rabbits forage for grass and other plants. Grass alone has a fibre content of 20-25%.

Selective Naturals Fibafirst has been formulated by Supreme Petfoods to provide much higher levels of fibre that are much closer to the natural grass-based diet of a wild rabbit. The longer fibres in Fibafirst need to be actively chewed, promoting both dental health and extending feeding time.

For Rabbits

Using only the very finest ingredients, Fibafirst is a high fibre diet that satisfies the natural nutritional and physiological needs of your rabbits. It is vital that rabbits are able to forage and chew to satisfy their natural feeding behaviour. With longer fibre particles and a larger portion size, Fibafirst extends your rabbits’ feeding time, promoting dental and digestive health, as well as enhancing emotional enrichment.


The average adult rabbit (2.5kg) will require 75g of Fibafirst® per day (or 30g/Kg body weight/day). Fibafirst® may be fed freely, however weight should be monitored regularly.Fresh hay and water should always be available.


Timothy hay, alfalfa stalks, wheat flour, soybean flour, ground peas, locust bean meal, alfalfa protein extract, flaked oats, linseed, soya oil, salt, dicalcium phosphate.


Crude protein 14.0 %, Crude fibre 30.0 %, Crude oils and fats 3.5 %, Crude ash 7.5 %, Calcium 0.8 %, Phosphorus 0.4 %, Sodium 0.4 %


Vitamin A 15000 IU, vitamin D3 1500 IU, vitamin E 60mg, ferrous sulphate monohydrate 152mg, calcium iodate anhydrous 1.5 mg, copper sulphate pentahydrate 20 mg, manganese oxide 38mg, zinc oxide 62mg, sodium selenite 0.2mg.