Our History

Over twenty years ago we launched Russel Rabbit, the first specialist pet food for small furries. Ever since, we’ve continuously added to our range of specialist petfoods.

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Our Passion

We really care about issues such as sustainability and the environment and do everything we can to minimise our impact on the world around and the creatures that live in it – that includes us humans!

Our Responsibility

At Supreme we take our responsibilities to small pets and the wider community very seriously. The company policy is to provide the best quality foods and always clearly communicate the correct way to feed small pets. Once you are happy that you can provide everything your new pet will need, then you can choose your new best friend – and enjoy their company knowing you will be able to care for them properly.

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Our Recommendations

To help you decide whether a particular food gives your pet all the nutrition it requires, we’ve include a Recommended Daily Allowance (RDA) panel on our packs – the kind of thing you find on human food packs. We’re the first pet food company in the world to include such a panel on our packaging. This also represents a guarantee of consistency and quality that no other manufacturer can match.

And there’s more! We provide clear on pack guidance on the healthiest way to feed your small pets to help keep them happy and healthy.

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Animal Welfare

Another thing we really care about is the welfare of small furry creatures, which is why we ask you to think about the following things before you get a new pet of any kind – are you able to –

  • Provide the right housing?
  • Have room for it to exercise?
  • Feed and water it daily?
  • Handle it daily?
  • Groom it regularly?
  • Clean out the cage daily to control germs?
  • Check for signs of illness or disease?
  • Take your pet to the vet for regular health checks and other procedures?
  • Know someone who will look after it for you when you are away?
  • Exercise it daily?
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Want to learn more?

For more detailed information about our brand, you can contact us and we will get back to you with our experts’ advice. However,
if you have any concerns about the health and well-being of your pet, you should seek veterinary advice immediately. The RSPCA has also provided many helpful pet guides you can find here.