Science Selective Hamster Food Wins Industry Award

Supreme Petfoods’ Science Selective Hamster Food is celebrating a Pet Business Industry Recognition Award in the Small Animal Food category – Supreme’s fourth award win for 2018.

The Pet Business Industry Recognition Award winners were announced in December and the awards are a platform that honours outstanding products in all the differing pet care categories. The editors of Pet Business search through hundreds of press releases received each year from pet product manufacturers, as well as searching the aisles of the industry’s major trade shows and even visiting local pet stores to identify the most exciting products the pet industry has to offer.

Since its relaunch, Supreme’s Science Selective Hamster Food has exceeded sales forecasts several times over. Science Selective Hamster Food has a reformulated recipe that offers improved palatability and a new kibble size and shape that is easier for tiny paws to grip. It is now an extruded, rather than baked, product, giving it a light and crunchy texture that’s even more appealing to pets.

Marketing Manager Claire Hamblion is delighted with the award which demonstrates the company’s innovative approach is welcomed in the market, “We are always bringing something new and innovative to the sector and have been pleased to see how retailers buy in to concepts such as complete, no added sugar, extruded foods for small pets. There’s a real appreciation that health and taste do belong together.”

Find out more about Science Selective Hamster Food here.