The new additions to Supreme’s award-winning Selective Naturals range launch at Superzoo!

Superzoo sees another new product launch for Supreme Petfoods. Supreme has seen huge success with their Selective Naturals Treats range and now they are extending this with  the addition of two new nutritious and delicious flavours for tiny taste buds. Small herbivores such as rabbits, guinea pigs, chinchillas and degus can enjoy Country Loops, containing traditional carrot blended with Timothy hay. Small omnivores such as hamsters, rats, mice and gerbils now have the opportunity to nibble on Harvest Loops – with apple linseed and peanut. The two new flavours are full of natural ingredients and are ideal for hand feeding, interaction and bonding.

Carrot remains the most popular treat flavour for rabbits, so the new variety is sure to prove a popular addition. The range also includes Timothy Hay & Thyme Meadow Loops, Dandelion & Rosehip Woodland Loops, Blackberry & Chamomile Forest Sticks and Pea & Mint Garden Sticks. In the new Harvest Loops treat, added linseed aids healthy skin and a shiny coat. There are no added sugars, syrups or molasses in Selective Naturals treats, or in an product in the Selective range.

Research carried out by Supreme has demonstrated that 97% of small pet owners want to feed natural and this has been reflected in the growth of Supreme’s existing Selective Naturals range which has continued to enjoy growth since its launch in 2016, with sales up by 44% in the last year alone.

Marketing Manager Claire Hamblion says, “Small pet owners are committed to the highest levels of care, providing good quality, natural foods. We believe new Country and Harvest Loops offer a fantastic addition to a successful and much-loved range of treats. Pet owners enjoy introducing their pets to new flavours, shapes and textures and it’s a great time for us to build on the credentials of the Selective Naturals range.”

Want to know more about these two tasty additions to the Selective Naturals Treats range? Head to booth #2341 or visit Superzoo New Product Showcase to see these new flavours in the flesh. Can’t wait that long? Email Supreme at or visit